Many real estate agents claim to have an amazing marketing plan to sell your home. Some do in fact have said plan. Unfortunately, most agents will do minimal marketing and hope that another local Realtor will bring a qualified buyer. Proper marketing of your home will not only produce more potential buyers, but it will likely produce higher offers and sell quickly as well.
From the moment you list your home with Merit Real Estate, our team jumps into action to execute our comprehensive marketing plan. By implementing such an aggressive marketing plan, we are able to reach more potential buyers for your home. This gives us the best opportunity to generate a multiple offer situation and to sell your home quickly.
Overview of the Merit Marketing Plan for Your Home
The goal of our plan is to present your home to as many potential buyers as possible. Your home will be presented in a manner that is most attractive to buyers. This is accomplished by producing the highest quality photos, videos, and virtual tours of your home. We’ll publish this media along with your home’s information to hundreds of websites where buyers are searching. Merit Real Estate also markets to a large database of past clients, active home buyers, investors, and local Realtors through social media channels and email campaigns.
One of the first action steps to our marketing plan is to prep your home to show well to buyers by staging it. We offer various levels of staging help. For most of our home sellers, we will do a walk-through staging consultation at your home. During this consultation, we will make suggestions for ways to make your home more appealing to today’s buyers. Typical suggestions include making small repairs, removing personal items, repositioning furniture, adding accessories, and simple exterior maintenance among others. The top goals for staging are to remove distracting personal items from the home, define how the space can be used by furniture placement, and remedy small defects that buyers may overreact to.
If your home is vacant, you may consider investing in the services of a professional home stager. A professional home staging company would completely decorate and furnish your home. A full staging like this does come with a cost. The good news is that statistics show that staged homes sell for 17% more money on average than an unfurnished vacant home. Statistics also show that professionally staged homes sell 87% faster than non-staged vacant homes.
Buyers will likely see your home digitally before they see it in person. It is imperative that your home looks it’s very best when they see it online. We accomplish this by hiring top local professional photographers to produce magazine quality photos of your home. In addition to impressive photos, we will also have them produce aerial flyover photos and videos to show off your entire property and neighborhood.
Virtual touring of your listing will also be expected by today’s buyer. High-resolution video walk-throughs and 360-degree 3D tours will be offered to enhance digital viewing of your home. Buyers will have multiple ways to see your home and surrounding area. This will generate more interest and in-person showings.
It’s no secret that homebuyers are searching for homes online. That is why we focus so much of our marketing efforts in that direction. We market our listings online with an omni-channel approach. This means that we use multiple online platforms to reach as many potential homebuyers as possible, including our company website, syndicated real estate websites, social media platforms, email marketing, and more.
The Multiple Listing Service (MLS)
The MLS has been the top resource for Realtors and home sellers for the past 100 years or so. Listing a home for sale on the MLS automatically gets it in front of thousands of local Realtors and their buyer clients. Another benefit of the MLS is that your listing will also be syndicated to hundreds of real estate websites accessed by buyers locally, nationally, and internationally.
Your listing should be featured where homebuyers are searching. We ensure that your home is at the top of the list on sites such as Realtor.com, Zillow, and Trulia. Additionally, we’ll syndicate your home’s listing the websites of our local and national competitors. In all, over 200 websites (and their affiliates) will feature your home for sale. The possibility of a buyer not knowing that your home is for sale will be very small.
Social media is another digital venue that we focus on. Nearly everyone is spending time at least one of these platforms. We’ll aggressively post your home’s media and information for our organic audience to view and share. Sponsored ads are another way that we will blast your listing directly to the social media feeds of tens of thousands of local consumers. Our top social media platforms include Facebook, Instagram, Twitter, Pinterest, Youtube, and Yelp.
We have a massive database comprised of local real estate professionals, active buyers, real estate investors, and past clients. Your listing will be emailed directly to everyone in our database. Doing this gets your home directly in front of people that can help us find a buyer. Our email campaigns generate additional inquiries, referred buyers, and interested prospects.
Print marketing isn’t as prevalent as it once was. However, there are still marketing opportunities created by printed marketing campaigns. We will create custom brochures, postcards, and flyers to advertise your home. This includes direct mail campaigns sent to your neighbors within a 1-mile radius.
Open House Events
Holding an open house during the first few weeks is a great way to invite active buyers to visit your home in person. We will get the word out about your open house early in the week and do everything we can to increase the traffic of potential buyers to your home.
Have Questions? Want More Info?
If you are considering a move and will need to sell your home soon, feel free to reach out to us to discuss how we can help you. Our marketing plan is proven to produce results for our sellers. Let’s connect today to schedule a time to meet in person or on a video conference.