May 7, 2016
I often get asked the question of where the name of our company came from. It wasn’t until recently that I really started to think about this, and how the definition of the word “merit” and how it relates to our company dynamic. But to me, “merit” is just a brand for our company. If you look up the word “merit,” and then think of someone naming themselves that, you would think, “wow, how arrogant.” Yes, to have merit means to be good, to have earned a reputation for excellency. But can you start from zero with “merit?” No—“merit” needs to be earned.
However, the ideology of “merit” can be there from the start. The goal and vision to do good, to achieve worth, can be there, no matter where you are in your career, or in life.
Recently, a question was brought to my attention as to what Merit (as a company), or myself, can bring to the table over another competing agent. I am not here to badmouth anyone. There are tons of agents in the industry, with well-deserved “merit.” But this made me think of what I do bring to the table, and this helped me skew my definition of the word a bit. To me, Merit, and being a part of Merit, means having a sense of empathy, and a sense of duty to our clients. Simply put, it means putting ourselves in their shoes, and wholeheartedly doing what is best for them, as if it were ourselves. This is what we bring to the table. This mindset gives you Merit before you ever close a deal, meet a potential client, or even open your eyes in the morning.
Our Merit is unwavering. The philosophy of Merit is what we all share and what brings us all together, but our track record and reputation are what give us “merit.”